The Oxford Thinking campaign was originally launched in May 2008 and aims to raise a minimum of £1.25bn to fund initiatives such as bursaries and built environment developments. The report (pictured) is intended to encourage donations from Oxford University alumni.
NB Studio was appointed to create the report around two-and-a-half months ago, according to account manager Anoushka Rodda. She says the consultancy was appointed following a recommendation from Wolff, who already had a relationship with Oxford Thinking.
Rodda says the collaboration saw Wolff work on strategic elements, while NB Studio worked as the lead creative consultancy. Photographer Matt Stuart, copywriter Howard Fletcher and illustrator Paul Davis also worked on the project.
A report and stationery, including donationforms, a letter from the dean and envelopes, have all been produced in the project. Rodda says, ’We wanted something that would have the personality of the University of Oxford, and would stand out when it landed on people’s desks.
The sort of alumni that Oxford has are bombarded with things all the time.’ Rodda says the report ’has an Oxford perspective on fundraising’ and also uses ’a Financial Times-type approach’.
The report is being sent out next week to 187 000 recipients across the world, including Oxford University alumni.