O2 appointed Someone in 2009 on the strength of its historic relationship with Someone director Gary Holt, who has worked on the brand since its launch in 2002. Someone’s wayfinding scheme for the 24 000m2 building is inspired by post codes. ’People come to the campus from all over the world, and O2 employees can book any meeting room using a Web-based software we worked with,’ says Holt.
TP Bennett has built a new wing for the campus, which is linked to the old office block by a bridge. The two wings are to be called West and East, abbreviated to W and E, while each level adds a number to the code.
The meeting rooms are named after parks, including Hyde Park in London and Park Güell in Barcelona. Holt describes the signs marking the rooms as ’proper traditional engraved wooden signs’. The rooms feature mosaics (for Park Güell), super-graphics of zoo animals, 3D bird boxes and 3D typographics, the latter referencing Hyde Park’s Speakers’ Corner.
’Parks are very unifying spaces, and each room is designed to be aesthetically intriguing,’ says Holt. Commenting on TP Bennett’s interiors, O2 head of brand management Amanda Clay says, ’We have taken down the walls.
No one has offices or reserved parking spaces, and all the meeting rooms have lots of glass, leading to better communication.’ Someone and TP Bennett have completed the new wing, and Someone is due to start work on the old building ’imminently’. The design scheme will unite the buildings when complete in November.
Work for 02
Brand guardian – Lambie-Nairn
Exhibitions – Land Design Studio created the O2 British Music Experience in 2009
Interiors – JHP Design created the latest store concept