Allofus co-founders Simon Sankarayya, Nick Cristea, Orlando Matthias and Phil Gerrard will stay on and the consultancy will move from its Old Street address to the McCann London building in Bloomsbury at the end of September.
The consultancy says it will work alongside its new sister companies, which include Futurebrand and McCann Erickson.
Mathias says, ’We’re keeping our brand and our name and we’re not changing our offer. This move will open up a lot more opportunity for us, including more international work.’
He adds, ’We made this decision quite a few years ago – to go in this direction – and we spent a lot of time trying to find the right partner.’
Allofus was set up in 2003 as a breakaway from digital consultancy Digit, which itself joined global network WPP the following year.
Mickey Stretton, the fifth co-founder of Allofus, left the consultancy last year to set up new studio Utile & Beau.