The UK based fragrance house briefed Jenner to create ‘an interactive, theatrical environment’ which could comprise the traditional and contemporary in the context of the brand’s history, according to Penhaligon’s chief executive Sarah Rotherman.
Jenner says he then looked to ‘challenge the pre-conceptions of a luxury English brand’ and proposed a concept which would provide ‘an innovative re-styling of classical architectural and design properties.’
The brand is 140-years-old so Jenner has looked to Georgian, Victorian and Edwardian design and included wood panelling, tiled floors and display cases but with modern lighting, carbon fibre stools, padded leather walls and the extensive use of purple.
Jenner says craftsman have been brought in to reinforce ‘luxury credibility’ and support design features.
This includes a traditional mosaic threshold made of French clay tiles with in-laid brass, bespoke brass furniture handles, and ceiling roses made by metal workers.
The new store is set to open on 15 August.