Fitch works on Vodafone store format

Fitch is working on a new store format for Vodafone ‘where interactive will play a big part’ according to new digital strategy director for Fitch Worldwide Stephen Beasley.

Beasley says the concept will be led in Uk flagship stores before being rolled out internationally, tailored according to other formats. The consultancy is part of WPP’s Team Vodafone.

Beasley, who joined last month, says he is looking to ‘evangalise digital thinking across the Fitch network’ in his new role. 

Working out of Fitch’s London office, Beasley will integrate digital with creative, design, strategy, planning and account management across the consultancy’s 11 global offices.

He is leading digital strategy on new projects for clients including Nokia, American supermarket chain Target and Dell – as well as two new business wins.

Beasley is looking to drive digital thinking at Fitch so that it has a similar ‘point of view’ to retail design within the consultancy. 

Chief executive of Fitch Lois Jacobs says, ‘Retail is no longer a matter of online versus in-store: Customers are embracing and responding to inline experiences with digital facilitating this convergence.’

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  • Emma Potter November 30, -0001 at 12:00 am

    “evangalise digital thinking across the Fitch network”

    Come on! We have weed this type of language out of our senior design leaders.

  • anita November 30, -0001 at 12:00 am

    i am the owner of ansal plaza shop having area only 712 sq feet what i have given on rent in 2001 in hudco place and vodafone also get a start from there and now i have been asked to reduced rent in 70 thousand since the property rate is increased so much this is not good the middle person see their own benefit kindly help

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