Maybe there’s some truth in the bleatings that people up North are more cheerful than their soft Southern counterparts. At least that’s what Design Event North East would have as believe, taking Happiness as their theme for this year’s Design Event Festival.
This is the seventh festival – which takes place across various venues in the North East – from the Design Event organisation, which was established to support emerging designers across the North East and encourage the public in the region to engage with good design.
Olivia Ahmad, exhibition and events officer for Design Event, says, ‘Happiness is quite a topical theme. There was the happiness study commissioned by the government, and also there’s quite a lot of misery around at the moment, so it’s a nice antidote to that.’
Many of the interiors pieces on show will be referencing the theme, showing how a happy home can make for a happy person.
Ahmad explains, ‘It’s thinking about how the environment we cerate for ourselves inspires happiness. We’re also looking at the making process designers go through to give people an idea of what they do, and looking at happiness in the holistic process of making things.’
The festival will feature exhibitions and workshops alongside the Mart selling exhibition. Eight newly commissioned pieces based on the theme of Happiness will also be on display as part of the inaugural Design Event Presents section, form designers including Ayme Fitzgerald; Neil Conley; Nous Vous with their lovely, limb-filled Rhythm is Life print; Claire Baker; WonderStuff Studio (which also created the brilliant posters for the event); David Irwin; Reluctant Hero and The Cloud Commission.
The Design Event Presents area will feature the bold yellow and black brand colours of Design Event, using white wire cages with yellow strip lights inside to display the pieces, while the Mart will use charcoal grey and builders-style trestle tables at different heights to showcase the works.
One of the highlights of the show looks to be Cut It Out, a new exhibition from Israeli born graphic designer Noma Bar
Noma Bar presented a talk at least year’s Design Event Festival, and will be showing new print based and three-dimensional works for 2011.
The Design Event Festival takes place at various venues 14-18 October. For more information www.design-event.co.uk