The consultancy created new overall branding for Glorious last year, having been appointed in 2009 following a pitch.
The branding for the new range of dips features bespoke lettering for each of the four flavours: Caribbean Mango Salsa, Turkish Almond, Indian Spiced Hummous and Portuguese Piri Piri Salsa.
The consultancy’s overall branding for Glorious also uses product labels with individual lettering, which Lambie-Nairn says highlights the ‘A to Z of global flavours’ in the range.
Adrian Burton, executive creative director of Lambie-Nairn, says, ‘Glorious is a product that is well ahead of the curve when it comes to understanding how to stand out. This lates design reinforces that, through its boldness and originality.’
The new range is going on sale in Sainsbury’s stores this week.