Look again

It’s ten years since the publication of Alan Fletcher’s seminal work The Art of Looking Sideways – a grab-bag collection of images, essays, inspiration and quirkiness.


And to mark the event, the Kemistry Gallery has delved into Fletcher’s archive for the anniversary exhibition Mind

The show will feature a collection of original material and notes, which the gallery describes as ‘the accumulation of coincidence, chance and choice, that eventually led Alan to make the book’.

mind over matter

Something of a sensory overload, the book romps through 72 chapters (colour, noise, chance etc) and features delights such as vintage optical illusions, lethal Futurist cocktails and and a stamp-and-label ‘pizza’.


The show itself promises to be equally eclectic.


Fletcher, according to the gallery, always asserted that his career was made from being in the right place at the right time and the exhibition itself reflects his ‘compulsion for collecting useless information and putting it to work’.


Mind Over Matter: Alan Fletcher’s The Art of Looking Sideways is at the Kemistry Gallery, London EC2 from 25 August-1 October.

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