ORM creates B2B site for Channel Four
ORM has designed a new business-to-business site for Channel Four Sales which will aim to better reflect the broadcaster’s brand and user expectations.
The site is aimed at media planners, buyers and advertisers.
The consultancy, which designed the existing site in 2009 was appointed to create the new site following a tender, according to ORM account director Roberto Sodano.
Sodano says the consultancy sought to incorporate ‘new technologies, design developments, better reflect the fun, irreverent and playful Channel 4 brand and provide a streamlined user journey.’
The new site contains a number of banners for key content, including programme information, research and statistics. Video features and a feed that aggregates news and Channel Four Sales’ Twitter feed have also been integrated.
Channel Four guidelines are ‘fairly strict’ says Sodano but a look has been cultivated which references the ‘playfullness of the brand,’ including hovering over navgation points which causes a ‘cascading tsunami’ of options to appear.
The new site launches this week.
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