ORM creates B2B site for Channel Four

ORM has designed a new business-to-business site for Channel Four Sales which will aim to better reflect the broadcaster’s brand and user expectations.

Channel 4 new website

The site is aimed at media planners, buyers and advertisers.

The consultancy, which designed the existing site in 2009 was appointed to create the new site following a tender, according to ORM account director Roberto Sodano.

Sodano says the consultancy sought to incorporate  ‘new technologies, design developments, better reflect the fun, irreverent and playful Channel 4 brand and provide a streamlined user journey.’

The new site contains a number of banners for key content, including programme information, research and statistics. Video features and a feed that aggregates news and Channel Four Sales’ Twitter feed have also been integrated.

Channel Four guidelines are ‘fairly strict’ says Sodano but a look has been cultivated which references the ‘playfullness of the brand,’ including hovering over navgation points which causes a ‘cascading tsunami’ of options to appear.  

The new site launches this week.

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