The site is aimed at media planners, buyers and advertisers.
The consultancy, which designed the existing site in 2009 was appointed to create the new site following a tender, according to ORM account director Roberto Sodano.
Sodano says the consultancy sought to incorporate ‘new technologies, design developments, better reflect the fun, irreverent and playful Channel 4 brand and provide a streamlined user journey.’
The new site contains a number of banners for key content, including programme information, research and statistics. Video features and a feed that aggregates news and Channel Four Sales’ Twitter feed have also been integrated.
Channel Four guidelines are ‘fairly strict’ says Sodano but a look has been cultivated which references the ‘playfullness of the brand,’ including hovering over navgation points which causes a ‘cascading tsunami’ of options to appear.
The new site launches this week.