The consultancy says it was appointed earlier this year having been approached directly by Wood on its credentials following a personal introduction.
The project involved creating the brand identity, brand strategy and tone of voice for Wood’s brand, aiming to focus on his reputation as a colourist while ‘capturing his integrity and values – real, discreet, understated, subtle and authoritative.’
Pearlfisher creative partner Karen Welman, says the design features ‘a simple but stylish master’s signature in muted natural colours punctuated by bright bursts of fluorescent colour’.
Sophie Maxwell head of insight at Pearlfisher adds, ‘We wanted to create a feeling of originality and specialness. The white represents Josh’s discretion and creates a blank canvas giving pure focus on colour. The three dots graphically originated from his name but are primarily symbolic of his creative force as the master of colour.’
The identity will be used across printed materials including business cards and stationary. Pearlfisher also created brand guidelines for the identity to be applied across the Atelier’s interiors.
The Atelier and all materials showing the branding will launch in September.