Despite its title, the Hayward Gallery’s new venture This is Not a Pop-Up is, well, a pop-up initiative which will see a series of designers take over the Hayward’s shop, on London’s Southbank.
In the breaks between Hayward Gallery exhibitions, the shop will be handed over to designers, who will be able to transform the interior space as well as showcase their own products.
The first designer to take the reins in This is Not a Pop-Up is Undergrowth Design’s Tina Tsang, who is working with Miho Ashima at the Hayward. Their tenure in the shop will run from 1-22 September.
Tsang and Ashima will be installing a huge origami sculpture made from paper cranes as well as an astroturfed landscape. In this space, Tsang will be selling one-off chairs and tableware items. She promises ‘fun events and an interactive environment’.
Adam Thow, head of retail buying at Southbank Centre, says, ‘It’s going to be fascinating to see how each designer reacts to the concrete space and creates something special.’
He adds, ‘We have always strived to do something different in the Hayward Gallery shop and this is going to be a colourful and creative experiment.’
Future designers for This is Not a Pop-Up projects are currently being finalised and the next designer in the series will take over the space in January.