Salvatore Adduci designs new Estrella look for UK market

Beer brand Estrella Damm will introduce a tweaked identity on a re-packaged product to the UK market next week designed by Spanish consultancy Salvatore Adduci.


The Barcelona-based consultancy was unavailable for comment this morning, but a UK spokesman for Estrella says the new ‘Mediterranean bottle’ design is set for a UK roll out across 900 outlets of Waitrose, Sainsbury’s and Tesco. 

Salvatore Adduci was been appointed by Estrella Damm brand owner Grupo Damm.

The new 33cl bottle has been designed with a thinner neck and slimmer body  and Estrella Damm says the design accentuates straight lines and that the brand’s signature red is picked up in a new glass tint.

A new label sees tweaks made to the size and positioning of the brand’s gold star mark and lettering and weighting has been re-set.

The new bottle will roll out globally and is heading to all markets except North America according to the Estrella Damm spokesman.

Latest articles

First look at London Design Fair 2019

Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.