Shaw & Skerm identity aims to popularise fencing

Shaw & Skerm has created the Go Fence branding for British Fencing, which aims to encourage people to take up the sport.

Go Fence

The branding, which launches next month, will be used on posters, certificates, badges, apparel and other materials. Shaw & Skerm partner Paul Skerm says, ‘Targeted at a varied audience of teens right through to veterans, the brand needed to shift people’s perception of the sport as an elitist activity and help them understand it has generic mass appeal.’

He describes the 2012 London Olympics as ‘an invaluable opportunity to expose fencing to the biggest potential audience’.

The Go
Fence identity features a modified slash which references a fencing sword. Skerm says the ‘simple’ device gives a felxibility to the brand.

Shaw & Skerm has been working with British Fencing for the last nine months, says Skerm, who says they met when he played water polo with the chief executive.

The consultancy has worked on other projects for British Fencing, including the branding for the National Academy, and Skerm says the intention is to provide consistency through all the organisation’s brands.

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Comments
  • Laurent Harper November 30, -0001 at 12:00 am

    It looks like a logo for a co. that supplies garden fences. Green, and the slash looks nothing like sword.
    All the people that say ” I need a new fence in my garden” after they’ve asked you what you do will love it.

  • Nick November 30, -0001 at 12:00 am

    Staggeringly unimpressive.

  • Lee Banting November 30, -0001 at 12:00 am

    Green is absolutely the wrong colour !!! I immediately think garden and wooden fencing.

  • David Stimson November 30, -0001 at 12:00 am

    As a graphic designer and a fencer (épée, not garden!), I’m utterly dissapointed. Staggeringly unimpressive indeed. Let’s hope they can get the brand expression and implementation right.

  • faisal ahmed November 30, -0001 at 12:00 am

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    1. Weight lifting gloves
    2. dressing Gloves
    3. Inner gloves.
    4. fencing sword gloves
    5. Mini Boxing gloves
    6. leather belts
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    8.leather weapon gloves
    9.t shirt
    10.foot ball
    Our motivation is to help you in reaching your specific goals for this
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    Mr. faisal ahmed
    ghazi pur
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    Tel:0092 52 4591621

    Email:sales@fastlionco.com
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  • faisal ahmed November 30, -0001 at 12:00 am

    Dear Sir/Madam,

    We are excited to inform you that, our company name is,Fastlionco,
    specialized manufacturer/exporter of Boxing Equipments, Production detail
    as under.

    1. Weight lifting gloves
    2. dressing Gloves
    3. Inner gloves.
    4. fencing sword gloves
    5. Mini Boxing gloves
    6. leather belts
    7.Mini boxing glove keychain
    8.leather weapon gloves
    9.t shirt
    10.foot ball
    Our motivation is to help you in reaching your specific goals for this
    purpose we are planning to make new designs of our product with excellent
    colour combination for the future and right now you will be highly pleased
    to have a look at our website http://www.fastlionco.com

    Thanking you in anticipation and hoping your nice collaboration by email.

    Best Regards.

    Mr. faisal ahmed
    ghazi pur
    Sialkot – Pakistan
    Tel:0092 52 4591621

    Email:sales@fastlionco.com
    Website: http://www.fastlionco.com

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