Six works with watch brand Uniform Wares

Uniform Wares considers its timepieces to be ‘based around a philosophy firmly rooted in classic British design and contemporary styling’.

Six won the contract after contacting the company speculatively before discussions in July showed that ‘we would be a good fit’, according to Six managing director Darren Jessop. He adds that Uniform Wares ‘suits our aesthetic’.

Jessop will first look for ways to communicate the brand – and some new ranges – through print-based collateral between now and the end of the year.

He says other parts of the brand will be reviewed duly as Six enters more detailed discussions with the company and looks to forge a long-term strategy.