Springetts creates designs for new Crusha range

Springetts has created the designs for a new range of desserts from the Crusha brand.

Crusha

The consultancy has worked with Silver Spoon brand Crusha for around three years, having created the original Errol the cat device, and created new packaging for the milk-shake mix earlier this year.

For this latest project, Springetts has created packaging designs for a range of 15 skus, comprising Milkshake Puds, Wobble Gobble Jelly, Whip Up Sachets and Laya Puds. The range launches this week.

Andy Black, managing director at Springetts, says, ‘Having created a powerful emotional equity for Crusha within the milkshake dilutes category, we were keen to capitalise on the brand’s mischievous approach to the art of mixing by injecting its rascal-like persona into the ambient desserts market.’

He adds, ‘This will help broaden the brand’s appeal with its target group and bring some much-needed excitement to an uninspiring category.’

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