The consultancy has worked with Silver Spoon brand Crusha for around three years, having created the original Errol the cat device, and created new packaging for the milk-shake mix earlier this year.
For this latest project, Springetts has created packaging designs for a range of 15 skus, comprising Milkshake Puds, Wobble Gobble Jelly, Whip Up Sachets and Laya Puds. The range launches this week.
Andy Black, managing director at Springetts, says, ‘Having created a powerful emotional equity for Crusha within the milkshake dilutes category, we were keen to capitalise on the brand’s mischievous approach to the art of mixing by injecting its rascal-like persona into the ambient desserts market.’
He adds, ‘This will help broaden the brand’s appeal with its target group and bring some much-needed excitement to an uninspiring category.’