What’s the big idea?

Photographer John Ingledew’s forthcoming book the A-Z of Visual Ideas carries the rather ambitious subheading How to Solve Any Creative Brief.

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building a bigger picture

But leafing through the book, which is published by Laurence King next month, you do get the feeling that Ingledew has documented pretty much every source of inspiration you could dream of.

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eyes

Organised, as the title suggests, as an A-Z, the book romps through an eclectic range of inspirational themes – such as juxtaposition, silhouettes and X-rays, providing examples and attempting justification of each idea.

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juxtaposition

While some of the claims seem a little tongue-in-cheek (‘you can solve any brief with an image of an eye’, Ingledew suggests) the book does manage to cover some ground – pretty much every bright idea of the last 100 years can be found between its pages.

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rescaling

If you’re looking for inspiration, a resource, or simply to steal a good idea, it’s worth keeping this book within reach.

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cover

The A-Z of Visual Ideas – How to Solve Any Creative Brief, by John Ingledew, is published by Laurence King in October, priced £19.95

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