The project has been developed by consultancy 101, working with partners including The Art Fund, Innocent Drinks co-founder Richard Reed and Tate, and aims to turn the UK ‘into the world’s largest art gallery’.
The art will be displayed on 18 000 poster sites, 2000 London buses and 1000 black cabs as well as digital London Underground sites and spots in supermarkets, shopping malls and offices.
The organisers estimate that 90 per cent of the UK population will see the project, which stretches right across the country.
The artworks themselves have been selected from a longlist from the UK’s public collections. A total of 57 works have been drawn from Tate, The National Gallery, The Government Art Collection and other sources.
In the run-up to the launch, a public vote was held, which identified John William Waterhouse’s The Lady of Shalott as the public’s favourite work.
Using Blippar technology, each poster site will be interactive, and people will be able to use their phones to access information about each piece, and prints of many of the works will also be available to buy.
Art Everywhere is at 22 000 individual sites across the UK, from 12-25 August. For more information visit arteverywhere.org.uk.