Barefoot brings new look to National Trust’s Penrose

The consultancy, which has worked with the National Trust before, was appointed in March following discussions on how to raise the profile of Penrose. 

Sally Biddle, creative director of Barefoot says, ‘We recommended the creation of a single strong image that pulled together the National Trust’s diverse activities and also enabled individual elements to be used alone when required.

‘The resulting graphic communicates these activities and was devised to be used across numerous media; vehicles, banners, postcards, flags and even T-shirts.’

The woodland tree graphic brings together elements that make up the Penrose Estate including Loe Pool lake and beaches, the green gym, volunteering opportunities, woodland conversation, unique flora and fauna, routes for walkers,  cyclists, horse riders, and places to picnic.

A strap-line ‘Penrose, the great outdoors on your doorstep,’ is aimed at visitors from outside of the county but also local people who Barefoot Productions want to ‘feel welcomed, to get involved and make use of this incredible natural resource’.