Blacksheep rebrands Middle Eastern coffee and spice company Bafarat

Blacksheep has created new branding for Middle Eastern coffee and spice company Bafarat, aiming to ‘evolve the business into a global brand.’

Bafarat logo black and white.
Bafarat logo black and white.

The designs are inspired by the brand’s Saudi Arabian heritage and culture, according to Blacksheep.

Bafarat website
Bafarat website

‘A driving force was the concept, “rich history, modern delivery”, creating a fine balance between modern and traditional’, says Blacksheep lead designer Annette Dennis.

Bafarat was originally founded in 1952, and remains a family business. There are currently 23 outlets in Saudi Arabia.

Bafarat logo on white.
Bafarat logo on white.

The new word-mark uses a geometric sans serif typeface, which inspired the three-peaked logo, as well as six geometric patterns that are used across the identity’s applications.

Bafarat patterns.
Bafarat patterns.

Blacksheep says, ‘The identity pays homage to the rich heritage of traditional Middle Eastern culture, yet offers a clearer, more modern aesthetic when used in conjunction with large areas of bold, flat colour.’

Bafarat stationery
Bafarat stationery

The new look will be used across all touch points including stationery, packaging, marketing collateral, the Bafarat website and signage and interiors for the existing stores in the Middle East.

Bafarat website
Bafarat website

A new Bafarat flagship store and coffee shop is due to open in Jeddah, Saudi Arabia, in the autumn.

Bafarat letterhead
Bafarat letterhead

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