Design by Day brands The Great British Butcher

Manchester-based consultancy Design by Day has created the branding and packaging for The Great British Butcher range of seasonings, marinades and sauces.

The Great British Butcher product packaging
The Great British Butcher product packaging

The range is owned by MRC Flava, and products include Crunchy Curry Crumb, Bloody Mary Rub and British BBQ Rub.

Aged Rib Eye and Bloody Mary Rub
Aged Rib Eye and Bloody Mary Rub

Design by Day was briefed to create designs that reflect the company’s British heritage and evoke the idea of a traditional British butcher, communicating ‘good, honest quality’, according to the consultancy.

Big Bold Beef Burger and BBQ Rub
Big Bold Beef Burger and BBQ Rub

The logo features uses illustrations of butchers’ tools and seasoning ingredients, with ‘vintage style’ black and white typography.

Bloody Mary
Bloody Mary

Design by Day says, ‘Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements.’

It adds, ‘Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients. Quality flavours for quality meat!’

Chicken with Crunchy Curry Crumb
Chicken with Crunchy Curry Crumb
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Comments
  • Jody Ward November 30, -0001 at 12:00 am

    Love the colours and the vector illustrations, has a lovely vintage feel to it. Nice work guys!

  • Trudy Collins November 30, -0001 at 12:00 am

    This design really speaks traditional, high quality British butchers. Especially love the choice of colours used. Very nice work!

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