Distil Studio creates a new dimension for Thorne

Distil Studio has created a new identity based on architectural plans and furniture specifications for office interiors company Thorne.

Thorne 'T'
Thorne ‘T’

The consultancy was brought in to create a new identity for the Cambridge-based company that would ‘play a more active role in their business and marketing plans’, according to Neil Hedger, Distil Studio creative director.

Think Thorne
Think Thorne

The company, which designs, manages and builds working environments, saw its original name, Thorne Office Interiors, shortened to Thorne. Distil Studio then created the Think Thorne proposition, which it describes as a ‘clarion call’ to businesses and prospective clients.

Think Thorne promotional materials
Think Thorne promotional materials

Hedger says, ‘The identity adopts the visual language of dimensions and measurements found on architectural plans and furniture specifications, naturally forming a simple “T” to reflect the title.’

Thorne tablet site
Thorne tablet site

These lines are carried throughout the identity’s applications on printed materials, marketing collateral, online and on a short animation, also created by Distil Studio.


Hide Comments (2)Show Comments (2)
  • Lisa Thorne November 30, -0001 at 12:00 am

    We’re absolutely delighted with the new identity which takes us forward with real clarity and confidence.
    Working with Neil and everyone at Distil has been fascinating – their enthusiasm and expertise has made the whole process effortless.

  • Trevor Stanesby November 30, -0001 at 12:00 am

    Simple and effective – the video brings it to life and reveals its versatility.

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