New look for the Royal Society of Medicine’s 1 Wimpole Street

D.Vision Create has rebranded the Royal Society of Medicine’s conference facility One Wimpole Street, changing its name to 1 Wimpole St.

By D.Vision Create

The facility needed a brand that reflected the values of its ‘state-of-the-art meeting technology’ as well as ‘first class catering and excellent customer service,’ according to D.Vision Create.

By D.Vision Create

 Jonathan Davis, Creative Director at D.Vision Create says that the new name is ‘precise and succinct’.

By D.Vision Create

He adds, ‘Essentially at 1 Wimpole St, you have the contrast of a beautiful classical building which houses state of the art facilities.  We therefore mixed the classic typography with a modern and bold approach in terms of combining the number 1 and the letter I into the logo.’

By D.Vision Create

 The building was a source of inspiration, particularly the stonework and masonary, from which letter and number forms were drawn.

By D.Vision Create

‘The corporate colour of vert de gris for example, was taken from the aged bronze serpent sculptures outside the main entrance to the building,’ says Davis.

A tag line, ‘At 1 with conferences and meetings’ has been developed for use on some communications.

By D.Vision Create

Touch-points include signage, stationary, website, brochures, menus and teacups.

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