Nixon works on new identity for Tresco island

Nixon Design is creating a new identity for Tresco, one of the Isles of Scilly 28 miles off the Cornish coast.

Tresco Times
Tresco Times

The consultancy was appointed to the project having redesigned publication the Tresco Times – formerly an eight page newsletter which the consultancy says it has transformed into ‘something rather more ambitious’.

Contents page
Contents page

Nixon Design was appointed to both projects by the Dorrien-Smith family-owned Tresco Estate, which has been leased from the Duchy of Cornwall for the last 150 years.

Martin Nixon, consultancy founder, says, ‘They realised [from the Tresco Times project] that there was a totally new direction they could take strategically. We’re creating the new brand a and new website, which will take style cues from the Tresco Times work.’

Content includes illustration
Content includes illustration

The new Tresco Times is in the format of a 72-page journal. Content includes illustrations – many of which are by graduates from Falmouth Art College’s illustration course, photography of island life by Howard Sooley and news.

Photography features in the new Tresco Times
Photography features in the new Tresco Times

The publication uses stencil-style typography and a black lobster graphic device. Nixon says, ‘We used a naturalistic approach to the design – it’s quite rough and ready.’

Tresco Times
Tresco Times

The free magazine is distributed by direct mail and in venues such as local airports, hotels and other relevant Cornwall and Tresco venues. According to Nixon, it reaches around 30,000 subscribers.

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