Nixon works on new identity for Tresco island

The consultancy was appointed to the project having redesigned publication the Tresco Times – formerly an eight page newsletter which the consultancy says it has transformed into ‘something rather more ambitious’.

Nixon Design was appointed to both projects by the Dorrien-Smith family-owned Tresco Estate, which has been leased from the Duchy of Cornwall for the last 150 years.

Martin Nixon, consultancy founder, says, ‘They realised [from the Tresco Times project] that there was a totally new direction they could take strategically. We’re creating the new brand a and new website, which will take style cues from the Tresco Times work.’

The new Tresco Times is in the format of a 72-page journal. Content includes illustrations – many of which are by graduates from Falmouth Art College’s illustration course, photography of island life by Howard Sooley and news.

The publication uses stencil-style typography and a black lobster graphic device. Nixon says, ‘We used a naturalistic approach to the design – it’s quite rough and ready.’

The free magazine is distributed by direct mail and in venues such as local airports, hotels and other relevant Cornwall and Tresco venues. According to Nixon, it reaches around 30,000 subscribers.