Patchwork Present gift service launches with Multistorey branding

Patchwork Present lets people choose a present, for themselves or someone else, for example for a wedding, baby shower or birthday party.

Friends and family can then come together to fund a different part of the ‘patchwork’, with funds going to a Paypal account. Once a present has been bought, users can upload photos and send thank-you notes.

Multistoreys’ Woodrow developed the Patchwork Present branding, working with Rabbit and Hare on the website.

The Patchwork Present identity uses a multi-coloured stencil wordmark. Patchwork Present founder Olivia Knight says, ‘With the identity we wanted to avoid to many of the clichés around patchwork and craft. We didn’t want it to look knitted or handstitched, but clean and graphic.’

Knight adds, ‘The “Present” word is left blank as this is like a canvas for people to create their own presents, while “Patchwork” is multi-coloured, representing all the different people coming together and the colourful, creative, collaborative process.’

The website allows users to create a ‘patchwork’ of images of the present they want to buy. Each ‘patch’ image is then labelled and priced and becomes a single gift.

Knight says, ‘We wanted people’s images to be central to the website. The grey background with the white allows the site to create a gallery of images.’

Instead of working from a studio, Patchwork Present is being run from a ‘shop’ in Brockley, south-east London, which has also been designed by Woodrow.

The shop features the Patchwork Present branding, as well a changing window displays promoting the service. Knight says, ‘It gives us a physical presence on the high street and means people can come in and talk to us and ask questions about the service.’