Apple shares closed at $100.53 (£60.41) yesterday (19 August) on the NASDAQ stock exchange. This beats the company’s previous record high stock price of $100.30 (£60.27) in September 2012.
This comes ahead of an anticipated 9 September event at which the company is reported to be announcing the next-generation iPhone 6.
Apple is also be rumoured to be planning an October event at which it could unveil the much-anticipated wrist-worn iWatch, along with new iPad models.
The Financial Times reports Eddy Cue, Apple’s senior vice-president of Internet software and services, as calling the launches ‘Apple’s best new slate of products in 25 years’.
FT technology reporter Tim Bradshaw says, ‘Apple stock often rallies in such a lead-up, only to fall back once the new gadget goes on sale.’