Elsie #2

Designer Les Jones created the first issue of Elsie magazine in 2011. The concept behind Elsie is simple, yet devilishly detailed.

Design Week's copy of Elsie, with postcard goodies
Design Week’s copy of Elsie, with postcard goodies

Limited to a print run of 1000, each copy is highly personalised, featuring stick on stars and random found postcards and notes inserted in pages.

For the newly released second edition of Elsie, Jones has created 100 different personalised covers – including our own Design Week cover.

The personalised Design Week Elsie front cover
The personalised Design Week Elsie front cover

Jones says the DW cover was created by searching for ‘Design Week’ in Google Images and using a selection of the results ‘as a palette to create a new digital installation’.

Elswhere, Elsie #2 features a photo-essay on closed shops, an interview with a human statue and a collection of old sweet wrappers.

Les Jones creating Elsie
Les Jones creating Elsie

Jones has also outlined eight lessons he learned from publishing Elsie #1, including ‘size matters’ – ‘the bigger the magazine, the higher the cost of postage’, he notes – and ‘selling your own product is a real buzz’.

Elsie #2 is available from www.elsiemagazine.com.

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