Landor gives Volvic new look

Danone-owned water brand Volvic is rolling out a new look designed by Landor Associates in France for its entire range ahead of a £1 million campaign, which will launch in the autumn.

Main shot

Volvic’s blue and green label has been replaced by a transparent one featuring a larger redrawn volcano illustration and a softer typographic treatment which sees the elongated ‘l’ of Volvic made shorter and brought in line with the other letters.

Plain, Sparkling, Juiced and Touch of Fruit variants have all been redesigned and feature new illustrations.

Touch of Fruit

Alastair Strang, brand lead for Volvic says, ‘We are thrilled to be bringing this new look for Volvic to British consumers.

‘Consumer testing has shown us that this fresh new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.’

Juiced

The forthcoming campaign is planned for TV, social and above the line advertising.

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Comments
  • Martin Ballantine November 30, -0001 at 12:00 am

    A volcano made from lime jelly you say? I like!

  • anthony hannaford November 30, -0001 at 12:00 am

    Perhaps it would be a good idea if advertising/creative consultancies looked to be part of the solution to the dreadful problem of plastic waste – in the main cause by bottles – by either encouraging the industry to develop biodegradable packaging materials or declining to work for companies that continue to use millions of plastic bottles for their products every week. Unlikely, of course – everyone has to earn a buck – but if you’re not part of the solution you’re part of the problem (as Spike Lee points out in Do the Right Thing…)

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