Video:
WTC logo
The new development will feature five towers and a memorial to those who died in the 2001 attack. The new buildings are set to open between now and 2020.
Landor’s new logo is heavy with symbolism. According to the New York Times, each of the five bars in the logo represents one of the five towers that will make up the new World Trade Center.
Two empty columns at the top represent the Tribute in Light memorial that will be built on the site, while the two columns below them represent the twin pools of the National September 11 Memorial.
The top half of the logo features bars slanted at a 17.76˚ angle, a reference to the 1,776-foot height of the new 1 World Trade Center building (itself a reference to 1776 – the date of the US Declaration of Independence).
Source: dbox, courtesy of Silverstein Properties
Visualisation of the completed World Trade Center development
As a whole, the new logo forms a ‘W’, which references both World Trade Center and Westfield, the developer behind retail space in the new complex.
According to the New York Times, the new identity will be used across the entire World Trade Center site, on applications such as wayfinding, building entrances, uniforms and websites.
Landor was appointed to the $3.57 million (£2.14 million) contract in 2013 by the Port Authority of New York and New Jersey, which owns the site.
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6 responses to “New World Trade Center logo is heavy with symbolism”
A lot of explanation and forced ‘meaning’ when it really is just a ‘W’ from blocks!
I actually think it looks quite fragile, top heavy and going to fall over and would of expected something more steadfast and solid given the history.
Micro 4/3 anyone?
Well, based on similar idea as micro four thirds standard logo:
http://www.four-thirds.org/en/microft/logo.html
http://www.four-thirds.org/en/microft/logo.html
Good point, would be more effective w 3 blocks on bottom. However it is unique & still representative.
“The new development will feature five towers and a memorial to those who died in the 2011 attack. ”
Is this a mistake? Don’t you mean the 2001 attack?