The Financial Times says the £100m pot would represent 14 per cent of the UK division’s annual profits.
According to reports, the company is set to spend millions of pounds developing an online platform alongside other products such as Pru ISAs. It has already briefed investors about the plans.
Jackie Hunt, chief executive of Prudential UK & Europe, is quoted as saying, ‘We [currently] have no way in which customers can interact with us on a digital basis.
‘It’s the way customers want to deal with us; it’s the way advisers want to deal with us.’
The Prudential would not comment further on the plans.