SomeOne brands first ever European Games

SomeOne has created the identity for the first ever European Games, a sporting event that will be held in Baku, Azerbaijan, next year.

The Baku 2015 European Games will be held in June and feature competitors from across Europe taking part in events including athletics, swimming and cycling. More than 6000 athletes are expected across the 17 days of competition.

SomeOne has created the look and feel for the Games, which will feature on venues, tickets, uniforms and merchandising.

The logo itself was unveiled in November 2013 and was created by Azerbaijani designer Adem Yunisov. It brings together elements including fire and water, as well as depicting mythical flying creature the Simurgh and the pomegranate fruit.

SomeOne says the pomegranate tree – which symbolises unity in Azerbaijani folklore – is also integral to the new branding, which features tree branches interwoven with symbols of Azerbaijani culture and heritage.

Incorporated in the branding are symbols of Azerbaijani heritage including the colourful stained-glass shebeke windows and references to carpet design and weaving.

Gary Holt, co-founder and executive creative director at SomeOne, says, ‘Alive with athletes, Azerbaijani art and the pomegranates themselves, the tree has been designed to be adaptive, celebrating elite sport in the amazing setting of Baku.’

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  • D Conran November 30, -0001 at 12:00 am

    Gotta Love Clip Art!

  • Patricia Pütz November 30, -0001 at 12:00 am

    It’s very pretty… It has an Eastern European/Central Asian feel to it. Do the European Games have a symbol/logo like the Olympic Games do? I see a lot of pomegranates… Is it the national fruit of Azerbaijan?

  • Kelly Vallance November 30, -0001 at 12:00 am

    This is gorgeous.

    The logo is pretty odd, but then the new work that has been done here really helps the visual branding stand out and start to make sense.

    Great job.

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