The centre will house writers’ spaces, teaching facilities, a café and a basement performance space. There will also be a 120-seat events space and apartments for writers in residence.
The project is being led by Writers’ Centre Norwich in partnership with Norwich City Council, University of East Anglia and Norfolk County Council. Some of the £8.5 million needed to create the centre has already been raised through Arts Council funding.
Plans for the National Centre for Writing follow Norwich’s appointment of UNESCO City of Literature in 2012. The Click developed the city’s bid identity – a hand-written logo which uses author Ian McEwan’s hand-writing.
For its National Centre for Writing identity, The Click has created a logo based around an ‘N’ created from two pen points.
Bobby Burrage, creative director of The Click, says, ‘The new identity responds to one of the centre’s key objectives – a place where minds can meet.
‘The mark is constructed from two pens meeting in a square which, in turn, creates an ‘N’ for National.’
The Click has also created support literature for the project, which Burrage says is designed to ‘formally introduce the organisation, communicate its purpose and to help generate funding and sponsorship’.
Burrage says that The Click will continue to work with the centre as plans progress, to create projects such as website and signage.