The limited-edition brown sauce bottle features an illustration of a full English breakfast drawn by Harry Deverill, who wrote to Waitrose managing director Mark Price saying he couldn’t understand the current drawing on the bottle.
In his letter Harry (six at the time), said he could redesign the bottles for Price who has taken him up on the offer.
Harry, who was rewarded with John Lewis vouchers says, ‘I love brown sauce, but didn’t know what the picture on the front of the bottle was.
‘I love eating eggs and bacon with brown sauce, so I thought I’d draw a new version. I’m so excited that my picture is on bottles in lots of Waitrose shops.’
Harry’s bottles will be rolling out across most Waitrose shops where they will be on-shelf alongside the regular design.
The current Waitrose Essentials packaging design was created by the Waitrose in-house team and won the DBA Design Effectiveness Award Grand Prix in 2011.
Waitrose sauces buyer Jo Heywood says, ‘When we heard Harry’s offer and read his letter, we couldn’t resist. We love our customers to tell us what they think of products, and when they’re as creative as Harry, it’s a pleasure to be able to do something fun like this.’
Harry’s letter to Waitrose read as follows:
Dear Mark Price,
I am writing as the other morning I had Waitrose essential Brown Sauce with my bacon sandwiches. I asked Daddy what the picture is of on the label. Daddy didn’t know and neither do I. Please could you let me know. Mummy says I am good at drawing so if you would like me to draw a new picture for the label I would be happy to.
Kind regards, Harry Deverill, aged 6.