Igloo’s ever-changing research institute identity

Igloo has created an identity for the Bloomsbury Institute for Pathogen Research that combines three different patterns to create an ever-changing suite of logos.

Logo

BIPR is a joint initiative being developed by University College London and London School of Hygiene & Tropical Medicine which is aiming to form a centre for world-leading research on tropical diseases.

It represents more than 200 scientists with a research income of more than £100 million in the last four years.

Logo

Igloo was appointed around four months ago to develop the new identity and worked with stakeholders from LSH&TM and UCL.

The consultancy developed an identity that uses three figurative representations: a microscopic view of a parasite, a genome map of a bacterium and a rendering of a virus, which can be combined in a variety of different colours to create a suite of different logo designs.

Logo

The consultancy worked with staff at BIPM to find and combine different images of the three elements.

Olly Locket, partner and project manager at Igloo, says, ‘It’s a constantly-changing organisation so we wanted to develop a constantly-changing identity as well.

Concept graphics
Concept graphics

‘You could, for example, have a different logo for each person’s business card, or even give someone a set of business cards in which no logo is the same.

‘The identity will also change through different pages of the website [the holding site can be seen here].’

Business cards
Business cards

The typographic element of the logo uses an adjusted version of Akzidenz Grotesk, with two different lockups.

The new identity is rolling out to a website, which is set to launch imminently, as well as further applications in print and on signage.

The two different lockups
The two different lockups

Typography development
Typography development

The logo family
The logo family

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  • Chris Bicker November 30, -0001 at 12:00 am

    Great identity, could work brilliantly as an animation.

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