The Design Business Association is considering reviewing the judging criteria for its Design Effectiveness Awards Grand Prix winner. This follows the controversial win this year by BR&Me and its design for Foster’s multipacks.
Concern has been raised about the contribution of marketing and advertising towards sales success, when assessing a project’s design effectiveness.
The DBA board of directors will hold its annual meeting this week to decide if a review of the Grand Prix category, part of the Design Business Effectiveness Awards, should be embarked upon. An outcome is expected by 14 December.
‘At this stage there is no guarantee a review will take place, but the criteria for the Grand Prix is one of the items on the agenda,’ confirms Deborah Dawton, chief executive at the DBA.