The Design Business Association has confirmed it will carry out a full review of the judging criteria for its Design Effectiveness Awards Grand Prix winner next year.
In a statement today, it also ruled that there ‘was no case to question the allocation’ of this year’s Grand Prix winner BR&Me and its Foster’s multipack design.
The decision was reached at the DBA’s annual board of directors meeting last week. It follows a raft of independent research undertaken on behalf of the board to interrogate the award scheme.
The move to review the awards was sparked when the DBA received a number of letters questioning the integrity of the results achieved by BR&Me’s Foster’s multipack design and the purpose of the Grand Prix award.
The revised set of criteria for the Grand Prix will be outlined in the DBA Design Effectiveness Awards Call for Entries, available from April 2007.