Brewing giant InBev has undertaken a review of its design roster, though details of its new line up have yet to fully emerge.
Pearlfisher has confirmed it is being brought on board by InBev to work on design projects across its portfolio of brands. The London-based consultancy has been appointed to work specifically on design initiatives for lager brand Tennent’s. The design projects will kick off in 2007 with a focus on building more positive perceptions of the brand.
InBev was formed following the merger of Belgium’s Interbrew and Brazil’s AmBev in 2004. The company is headquartered in Belgium and has a portfolio of more than 200 brands, including Stella Artois, Brahma, Beck’s and Leffe. Last year FutureBrand designed the packaging for Brazilian beer brand Brahma as part of its global launch (DW 31 March 2005). InBev employs 85 000 people and runs operations in 32 countries.
InBev has not yet been available to comment on the review.