The Berkshire Healthcare NHS Foundation Trust is to launch a new visual identity and set of guidelines designed by Aricot Vert.
The redrawn identity aims to work within the overall NHS guidelines while enabling the trust to communicate the marque in a ‘clear, consistent and imaginatively cost-effective way’.
Launching this month, the design style is an illustration, which represents every aspect of the organisation. It can be used in its entirety or be focused on individual elements to target audiences or convey messages.
The identity will be used across all materials including websites, Powerpoint presentations, newsletters, booklets and brochures.