Coca-Cola has gone Greener by reducing the weight of its iconic glass ‘contour’ bottles by 20 per cent.
The new design is 13mm shorter and 0.1mm wider than the original bottle, cutting glass usage by 3500 tonnes and CO2 emissions by 2200 tonnes a year. The design is understood to have been created in-house.
Coca-Cola supply chain project manager Gareth Snowdon says the group is so committed to reducing its environmental impact that ‘we’re even adapting our most precious asset, the glass Coca-Cola contour bottle’, which launched in 1916.
‘Technology has helped us improve on one of the world’s greatest designs, allowing us to keep its hourglass figure while significantly reducing its weight,’ he says.
Coca-Cola, Diet Coke and Coke Zero glass bottles will all use the new lightweight design from now on.