UK business school the University of Bath School of Management is to develop its brand proposition with the appointment of Sampson May.
Following a four-way credentials pitch earlier this month, the consultancy was appointed to assess the marque, which will be tweaked slightly to highlight the school’s independence from the university, as well as the school’s language, literature system and guidelines.
‘At the moment the logo has the University of Bath with the words the School of Management written underneath,’ says Andy May of Sampson May. ‘We will be working on subtle changes to the marque to give the school its own identity.
‘There will also be photography elements for the prospectus and we will work with the in-house design team to roll out the materials,’ May adds.
The University of Bath School of Management is a research-led business school located overlooking the city of Bath.