Venture Three fashions face of Heathrow transit system

Venture Three is designing the identity for Heathrow Airport’s Personal Rapid Transit System.

The branding group was appointed in March to create the name, identity, positioning, tone-of-voice, and communications materials for the service, which is expected to begin in 2009.

The transport system – which will feature driverless, low-energy, battery powered vehicles – is being designed by Advanced Transport Systems, while Arup is working on the infrastructure.

The service, which will be tested for a year before launching, will ferry passengers to and from Terminal Five, due to open next year.

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