German group Nordpol & Hamburg scooped the inaugural Eurobest Design award at a ceremony held in Stockholm, Sweden, last night.
The group won for its Origami campaign for Asics.
Although the awards were dominated by German, Swedish and Belgian design groups, three projects by UK design groups bagged awards.
The Brand Union’s branding work for Vodafone Music won a Bronze in the Corporate Identity category, while Red Bee Media won a Bronze Broadcast Design award for its BBC Three rebrand.
Lewis Moberly also scooped a Bronze in the Food category for Waitrose’s own-brand range of fresh herbs.
The design categories, which were introduced to the advertising awards scheme for the first time this year, attracted 319 entries from across Europe, with 90 of these reaching the shortlist.
Seven UK projects were shortlisted, including Pearlfisher’s This Water branding for Innocent Drinks, Venturethree’s UPC On Demand channel idents, The Brand Union’s branding work for Alfa Romeo’s Mito car and Lewis Moberly’s Selfridges & Co food packaging.
British advertising agencies DBB London and MPG London won Grand Prix prizes in the TV/Cinema and Media catagories respectively.