GlaxoSmithKline appoints four to UK healthcare packaging roster

GlaxoSmithKline has appointed four consultancies to its UK consumer healthcare packaging design roster, as part of its first UK design roster review since 2004, Design Week can reveal.

GSK’s procurement team, led by Sara Cook, has chosen London consultancies Bloom Design, Haines McGregor, Bulletproof Design and Echo Brand Design from a shortlist of around 12 consultancies, which is thought to have included Brandopus, Reach, Creative Leap, Dragon Brands and Blue Marlin Brand Design, on a creative pitch.

The appointments do not affect the pharmaceutical giant’s global structural packaging roster, which was created last year and comprises Blue Marlin Brand Design, Slice Design and PI Global.

Work on the portfolio of consumer healthcare brands, which includes Panadol, Lucozade, Nicorette/Niquitin, Beechams, Macleans, and Zovirax, is thought not to be guaranteed.

GSK has previously worked with Seachange Creative, The Brand Union (formerly Enterprise IG) and Coley Porter Bell on rebranding and strategic projects.

Last month GSK reportedly called a digital roster review for its healthcare, oral hygiene, pharmaceuticals and chemicals divisions. No one at GSK was available for comment at the time of going to press.

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