Retail consultancy Rawls has created a concept store in Bristol for jeweller Pravins.
The new space, which opens today at the Quaker’s Friars development, pits undulating walls and flooring against high-gloss, cuboid display columns.
In the window displays, backlit resin box shades provide a soft glow for showcasing key products, creating, according to Rawls managing director Adam Rawls, ‘a strong visual rhythm that unifies the entire shop front’.
Rawls has also created a range of furniture for the store, including chairs, tables, and sales and cash desks. The severe, blocky pieces in dark wood were designed to counterbalance the colours and shapes of shop’s interior.
Pravins hopes to roll out the design across all of its stores.