The shop is located at Bluewater shopping centre in Kent and features Dyson products including nine vacuum cleaners and the recently launched Dyson Air Multiplier fan.
‘We are taking a museum-display approach to the retail design, letting the products speak for themselves,’ says a Dyson spokeswoman.
The window of the 120m2 store displays an industrial robotic arm, usually used by Dyson to test prototypes. The arm will twist a DC24 Ball vacuum cleaner almost constantly throughout the pop-up shop’s six-week run.
Visitors to the shop will be able to test the products’ effectiveness in ‘dirt-destroying trials’ and talk to Dyson engineers, who will staff the store.
The shop closes on 25 January.