Dyson opens Bluewater pop-up store

Dyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store.

The shop is located at Bluewater shopping centre in Kent and features Dyson products including nine vacuum cleaners and the recently launched Dyson Air Multiplier fan.

‘We are taking a museum-display approach to the retail design, letting the products speak for themselves,’ says a Dyson spokeswoman.

The window of the 120m2 store displays an industrial robotic arm, usually used by Dyson to test prototypes. The arm will twist a DC24 Ball vacuum cleaner almost constantly throughout the pop-up shop’s six-week run.

Visitors to the shop will be able to test the products’ effectiveness in ‘dirt-destroying trials’ and talk to Dyson engineers, who will staff the store.

The shop closes on 25 January.

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