The event is being held in Blackpool for the first time since 1955. Elliot Young claims that it was briefed to incorporate the town’s ‘visual excitements’ in its imagery.
Dan Elliott, creative director of Elliott Young, says, ‘We focused on the Blackpool illuminations as the inspiration for bringing the brochure to life. The cover was the result of a lot of hard work in linking the iconic Blackpool Tower with the heritage of the event, using a series of heraldic shapes’.
Elliot Young was appointed on the strength of its previous work for the charity, which runs the Royal Variety Performance in aid of the Entertainment Artistes’ Benevolent Fund.
The Royal Variety Performance takes place on Monday and airs on ITV1 on 16 December.