Industrial Design Consultancy creates low-cost defibrillator

Industrial Design Consultancy has created a low-cost defibrillator device to train health professionals and amateurs to restart the heart.


The Automatic Electro Defibrillator, which will be launched in early 2010 by Chinese Company XFT, replaces an existing product which IDC managing director Stephen Knowles says ‘did the job in terms of functionality, but felt a bit toy-like and had a confusing interface’.

The consultancy won the business on the strength of a CPR device it designed for the company. The new AED ties in with the look and feel of this product, Knowles says.

Designers, engineers and model-makers worked together to redesign the AED device over three months, following market research to examine the current product and its competitors.

The new product is voice-activated, works in two languages, can analyse heart rhythm and has an interface that simulates shock delivery.

Trainers can programme the ‘voice prompt’ to talk a trainee through ten scenarios in which the heart might have to be restarted.

Additional language cards can be bought in a further six languages.

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  • Aimee O'Grady November 30, -0001 at 12:00 am

    This would be a great submission for the IDEA2010 program in the medical and scientific products category.

    The IDEA® (International Design Excellence Awards) program, sponsored by IDSA and Fast Company, is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts.

    For 2010, IDEA has partnered with The Henry Ford. Winning and finalist submissions will become part of the Museum’s permanent collection.

    Visit for more details. Deadline for entries is JAN.25.2010.

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