The Central Office of Information has invited six groups to tender for the contract, with pitches expected to take place in February.
A statement released by the COI states that the Royal Navy is seeking a ‘new look and feel’ for its website, ‘within existing brand guidelines’. The winning consultancy will also be tasked with procuring and implementing a new content management system.
The successful group will also work alongside the COI’s interactive services team on Royal Navy recruitment marketing. This will include the use of mobile phone- and social media-based marketing.
The COI says, ‘In the next two years the Navy will be relaunching its corporate site, and is committed to exploring its use of the semantic Web, e-mail, mobile and various social media channels that are key to its audiences. As such, the COI is committed to helping it appoint the right full-service agency to meet these digital requirements.’