They are being launched today to mark 1000 days until the opening ceremony of the Paralympic Games. The pictograms, which are visual representations of each of the 20 Paralympic sports and disciplines, will have a wayfinding role during the Games, and also help transform London from an Olympic to a Paralympic city.
Sebastian Coe, chairman of the London 2012 Organising Committee, says, ‘In 1000 days’ time we will be welcoming the Paralympic Games home and we will deliver a spectacular showcase for Paralympic sport. This is a golden opportunity to raise awareness of Paralympic sport, challenge stereotypes about disability and secure a legacy which will have every disabled child getting greater access to sport.’
Boris Johnson, Mayor of London, says, ‘This is a major milestone in the history of the Paralympic movement as London prepares to stage the best ever Paralympics in 2012.’