Uefa Euro 2012 football identity unveiled

The Uefa Euro 2012 identity, designed by Portuguese group Brandia Central has been unveiled in Kiev, the capital of Ukraine, which will co-host the competition finals along with Poland.

Futurebrand produced a ‘spirit guide’ and brand strategy for Uefa’s Euro tournaments in June which informed the development of the identity, having asked 16 000 respondents the question ‘What is unique about the competition and the host countries?’, says the consultancy’s European head of strategy and innovation Adrian Goldthorpe.

‘We developed a body of evidence based on what fans were thinking, working with fans, TV stations and football federations to make a spirit guide showing visual evidence for a permanent tournament identity,’ adds Goldthorpe.

Futurebrand, which has worked on strategy projects with Uefa since 2006, has designed the Champions League and Europa League identities, and Brandia Central brand design master Helder Pombinho lead the design on the Euro 2004 logo when he worked at marketing group Euro RSCG.

The identity, accompanied by the tagline ‘Creating history together’, will now tour Gdansk, Pozan, Warsaw and Wroclaw in Poland, and Donetsk, Lviv, Kharkiv, and Kiev in Ukraine – the eight host cities. It will be accompanied by the work of light artist Gerry Hofstetter. 

Uefa president Michel Platini says, ‘I think that the vivid colours of the logo are a perfect fit with the image that Poland and Ukraine want to give the world.’

He adds, ‘The symbolism of a plant that grows is fully in line with the aspirations of the two host countries, and I am sure that we will be creating history together with the staging of the Uefa European Football Championship in central and east Europe for the first time.’

Hide Comments (7)Show Comments (7)
  • mr orange November 30, -0001 at 12:00 am

    Like my fottball team, bad at the back, average in the middle and toothless upfront!

  • Mark Stevens November 30, -0001 at 12:00 am

    Far more faddish but much less austere than I expected, the identity – especially the flower element – is bright, vibrant and conveys a spirit of optimism essential for showcasing the beautiful game in Eastern Europe.

    However, the stalk is a little too Nintendo graphic for my liking and the linking of the ‘O’ in Euro and the zero in 2010 – whilst providing a nod towards to the growth concept – is maybe a little unnecessary.

    Overall, a modern, relevant and confident identity

  • marcos David Bendrao November 30, -0001 at 12:00 am

    great execution. loved it. the video is also great.

  • Guy Cornet November 30, -0001 at 12:00 am

    Flowers? Flowery wall paper. Its in deep contrast with Adidas and their new approach to a football rebrand…

  • Marlon November 30, -0001 at 12:00 am

    Platini, great footballer but crap creative judge. The type used is good, but visually, the symbol is a bit too weak.

  • lockstock@twosmokingbarrelsltd November 30, -0001 at 12:00 am

    Well personally I think its ok, it covers all the bases, football is visable growth concept is there the two countries hosting colours are prominent and its far better than that horrible olympics logo we been lumbered with.

  • Mel November 30, -0001 at 12:00 am

    I’m not too impressed with this design. typography is OK but very mediocre flowery graphic image. Too busy and does not pack a punch.

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