Annual dance festival Creamfields has been running for 13 years and this will be the third consecutive year Corporation Pop has been appointed to design its campaign, which will begin to roll out in March next year ahead of the event in August.
The identity is to change as part of the brief, which will see print ads and online campaigns developed by the consultancy. An online video will include an animated version of the identity.
Consultancy creative director Dan Taylor says an ‘electronic bright palette’ will be used to engage a broad audience and that a new vector-based identity has been worked up but is not signed off yet.
The new campaign will ‘make full use of a rich image library’ with Cream commissioned photos, art directed across the Creamfields assets, according to Taylor.